The question seems to be irrelevant at the age where branding went beyond atmosphere and reached the space, as SpaceX, the space flight company commercially developed vehicle and successfully transported human into orbit. SpaceX is the household name, globally and it is the continuation of corporate contribution to human development. Brands have already established its major foothold in every aspects of human life. CSR is the familar term now as companies, big to small contribute from their profit for social development and humanitarian activities.
When brands rule the world, can branding be far behind?.
Be Worldwide, the professional consultancy company in Singapore prepared a questionnaire and asked opinion from various brand managers on the future of branding. Most of them are in the opinion that in a world driven by corporate leaders, it is branding that is going to be stay stronger and grow wider. In this fast changing world, everything is getting evolved, and branding too. Digital world changed everything including the way people think, branding evolution will be unpredictable in the very near future.
“Building a brand is about building a community. When most brands launch, they can no longer hope for widespread distribution. Instead, they should go directly to the consumer. Building your brand from the beginning and creating a direct community, where consumers can interact with company employees, is a key tactic for success. Branding was and will be the driving force of development “. Quoted the Brand Manager of a leading advertising agency. Most of the consulting firms in Singapore see a steady progress in the business with respect to branding and marketing campaigns.
During the Covid pandemic, it is very much clear that how E-Commerce companies and Digital Marketing firms excelled in their business with the help of outstanding branding and marketing strategies. This is the perfect example of power of branding. At a time, the entire world got stuck in darkness, proper strategies helped the smart companies to grow and boost the sales. If something works in worst times, what else can be more promising in happier times.
Plan better branding strategies. Think in advance. You will be on track. Because the human race has always been driven by dreams.
Be Worldwide is a professional consulting and branding consultancy company Singapore having operations across the world.