The sugar-free sweets company was branded and placed on a success trajectory and now it is one of the expanding firms in South India. All they wanted was a sweet victory. We are happy to have provided a sweeter kickstart.
Brand Creation
Campaign
Zeugar
The Challenge
Though the region is diabetic rich, people may doubt the health impact of sugar-free products. Since Zeugar is clinically tested, we had to focus on the trust factor, throughout the branding process. Now it is the favorite brand of South India with a wide reach and multiple outlets.
The Results
Spectacular brand reach
100 %
Crossed the target even in the first week
90 %
outlets within a year
110 %
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