Talerock is a resort located at Valparai, Tamil Nadu, India, around 100 kms from the city of Coimbatore. The client required a unique brand identity that reflects the experience and feel offered by the brand. How could we generate curiosity and adventurous feel at every interaction point of the brand? The most challenging aspect was how to hide all the wildlife without getting noticed at first sight. We had multiple designs, iterations, and layouts. In the final selection, we had to play around a lot with the scale of each entity to ensure visibility and reproducibility.
We were to design the brand identity and an entire visual character for the brand, ensuring that it gets a unique treatment and better placement.