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Brand Creation Campaign

Sciencentre

Sciencentre is an advanced coaching centre in South India offering blended sessions for higher secondary classes and entrance examinations. Linking both online and offline methods, the centre offers a high quality unique curriculum that earned it thousands of students for the last decade. We campaigned for its second unit which was launched in January 2021, amidst COVID pandemic scenario.

Task

To create branding and identity

  • Consult

    Brand Positioning

  • Create

    Promotion Materials

  • Campaign

    Brand Reach Social Media Campaign

The Challenge

The second center was opened during the COVID pandemic when there was total confusion and uncertainties in the education sector. Schools had switched to online teaching and parents had no clue about the future of their children. We devised results yielding positive strategies that converted concerns into hope and action.

The Results

High enrolment

30 %

Target achievement in 4 weeks

80 %

Better branch reach

110 %

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