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Brand Creation

Mornings

The snacks brand wanted to bring a nostalgic flavoured product presence in the European market. The product list include various Indian snacks like bread, biscuit, peanut bar etc. We brought the freshness in the logo with the image of rising sun and a tagline giving genuine promise, ‘home flavoured’.

Task

To help the Indian brand to make a smart entry to European market mainly targeting the community.

The Challenge

The challenge was to creative smart impression in the highly competitive market and to make the brand stand out from the rest. The branding had to carry Indian flavour with a global appeal powerful enough to invite attention. 

The Result

Better brand reach

95%

Target achievement

200%

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