Handsome & Beautiful is a luxury SPA based in South India. We branded it right from scratch and turned it to be the favorite spot for both men and women in the region. Keeping the right balance between both the genders, the identity was created with a high recall quotient and communication.
Task
H&B wanted us to create a top-notch brand with a dominating fashion statement. The language should help them position at par with global standards in the industry.