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H&B

Handsome & Beautiful is a luxury SPA based in South India. We branded it right from scratch and turned it to be the favorite spot for both men and women in the region. Keeping the right balance between both the genders, the identity was created with a high recall quotient and communication.

Task

H&B wanted us to create a top-notch brand with a dominating fashion statement. The language should help them position at par with global standards in the industry.

  • Consult

    Brand Strategy Brand Positioning

  • Create

    Brand Identity Digital Assets

  • Campaign

    Brand Awareness Social Media

The Challenge

As the SPA is meant for both men and women, strategies should have to be appealing to both segments. The tone and visual language were carefully designed, and a unique identity was brought in. Extensive research into the related industry and conversion of its findings into a beautiful character made a difference.

The Result

Weekly hike in enquiries

230%

Revisit Percentage

82%

Business conversion

95%

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