Froot Tree is the brain child of a young entrepreneur having a vision of setting up a chain of juice bar across Indian cities along with mini ‘filling stations’ in B Towns. The novel concept needed strong branding support in order to materialize.
Brand Creation
Froot Tree
The Challenge
There is no dearth of fruit joints in Indian cities. What they needed was a branding which make other irrelevant and to bring a sporty feel to it. We created a fresh, appealing and promising Froot Tree which eventually carried the best fruits.
The Result
Brand reach
90%
Better brand positioning
100%
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