Froot Tree is the brain child of a young entrepreneur having a vision of setting up a chain of juice bar across Indian cities along with mini ‘filling stations’ in B Towns. The novel concept needed strong branding support in order to materialize.
There is no dearth of fruit joints in Indian cities. What they needed was a branding which make other irrelevant and to bring a sporty feel to it. We created a fresh, appealing and promising Froot Tree which eventually carried the best fruits.
Better brand positioning
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