Edhini, a unit of Calicut Ayurveda Hospital and Research Centre, is a leading healthcare provider based in Calicut, India, with ground-breaking advances in holistic treatments for physical and mental wellness. Having a distinctive existence of more than a decade, Edhini has already earned reputation of being the centre that provides the best Ayurveda treatment in Kerala. It is the preferred choices of people in India and abroad, especially the Middle East, for all kinds of Ayurveda treatments.
Task
Edhini wanted us to create a 'feel-good' language with nature and healing in its very essence. A character that will help the brand to be perceived as one of the best in the industry.