Edhini
Edhini, a unit of Calicut Ayurveda Hospital and Research Centre, is a leading healthcare provider based in Calicut, India, with ground-breaking advances in holistic treatments for physical and mental wellness. Having a distinctive existence of more than a decade, Edhini has already earned reputation of being the centre that provides the best Ayurveda treatment in Kerala. It is the preferred choices of people in India and abroad, especially the Middle East, for all kinds of Ayurveda treatments.
Task
Edhini wanted us to create a 'feel-good' language with nature and healing in its very essence. A character that will help the brand to be perceived as one of the best in the industry.
The Challenge
We ensured that the identity stayed out of the cliche of ayurvedic brands. Bringing in Indianness and the richness of Ayurveda tradition was one of the main challenges. A spiral formation that connects to the roots of Ayurveda and Sanskrit helped to come up with articulations that reflected pure class. An elegant pattern was carried thought every point of brand interaction.
The Result
High Brand Recall
The identity and its formations helped the brand to get noticed immediately
Global Language
A seamless visual language helped the brand connect its global audience swiftly.
Brand Reach
The exercise helped the brand to expand its prospective customer base to the Middle-East and European countries.
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