Dei is a Singapore-based one-stop online shopping portal hosting over 10,000 products fulfilling the daily needs of the grocery among the Asian community in Singapore. Dei focusses on sourcing speciality products for the local community. Unparalleled customer service and ease of shopping are the major highlights of the brand. We were to design a visual language that’s intuitive and seamless across print and digital media. The client wanted a bold presence with a friendly neighbourhood feel.
DEI wanted us to create a visual language with a striking presence. Building a successful brand in the e-commerce space is always a challenge as the competition is high. We had to redesign each and every touch point of brand interaction into a new and engaging experience to ensure business and brand presence.