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Assarh Alaali

Asrah Allali is a leading trading company based in Qatar having import-export business spread across various parts of the world. We were approached to create a unique and appealing brand identity that should connect it across the continents projecting the potential as well as it prospects.

Task

Asrah Allali wanted us to create a Brand Identity and visual character that will reflect the elegance of the group along with their tradition and business ethics. They wanted us to create a brand language that would help them get noticed as a global brand.

  • Consult

    Brand Strategy Brand Positioning

  • Create

    Brand Identity Brand Guideline

  • Campaign

    Social Media Awareness Outdoor Campaign

The Challenge

The biggest challenge was to deliver a brand identity that communicates across
the borders in an equally efficient manner. The visual language and tone were created to fulfill the brand position and reach. A profile that exactly reflects the promise, visually rich web page having in-depth information and other promotional materials finally pushed the brand up.

The Result

Reflecting Elegance

An identity that communicates unique across different regions and culture.

Premium and Global

The rich visual language bridged the brand with global standards.

Unified to the Best

On both, print and digital, the brand quality was perfectly integrated.

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